Wednesday, May 11, 2011

Car Dealership Badging - First Thoughts

While driving this morning, I've noticed (like many times before) that many cars on the road wears dealership badging (POWER Ford, Jim Click Toyota, etc) in the form of license plate frame, vinyl stickers, or embossed plastic lettering. In my honest opinion they all look like crap (mis-matched fonts with OEM badging, odd colors, put on crooked), BUT it's free advertising for dealerships and most people keep them on anyways because of the trouble of taking them off.
 
Here Try This: Since most dealerships already have the practice of putting some sort of badging on every vehicle they sell, why not help them come up with badging that will provide a seamless integration with the rest of the OEM badging? They could even brand their logo/name and enhance the look of a vehicle! Put together a team of graphic designers, find a few small production proto-type houses in the US, negotiate some deals with a few dealerships to try out the idea, and if the wind picks up the sails, expand production to low-cost countries (keep design in-house), employ a nation wide sales team, and sell sell sell. We would push new items to our customers along with the schedule of when new car models are released in the market. Make a $1 profit each new car sold with 5.5M cars/trucks/SUV sold April '11 YTD, that's $5.5M in your wallet.

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